Primary Blogging

Collecting blogs about primary education

Teaching-As-Persuasion

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Full On Learning

Daniel Pink’s talk at The RSA discusses how everybody today is involved in some form of selling. We all have to, at some point in our working lives, persuade other people to listen to us, to change the way they are doing things or get somebody else to allow us to do something different from what we may have originally been assigned to do. The art of persuasion is, Pink suggests, akin to the art of selling.

Similarly, every day in every classroom, every educator is engaged in the gentle and not-so-gentle art of persuasion. Of ‘selling’ learning.

From the first to the last bell, educators around the globe are engaged in this complex and necessarily sophisticated act. We operate in a world where goal of the educator is to constantly persuade learners to make a transaction. To give their attention to the lesson topic and to invest their time in doing something different from…

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